Blogging can be an extremely lucrative way to earn money. When you practice blogging the right way, you can expect to enjoy an expanding fan base and an increase in the number of companies interested in advertising on your blog.

As with any money-generating endeavour, blogging requires investment of hard work as well the ability to think creatively.

Here’s a closer look at 5 common blogging mistakes and how to avoid them:

Mistake 1: Irregular blog updates

If you have a blog, please do remember to update it regularly with new bits of information or your opinions. The logic is simple: If you are not interested in writing your blog, how do you expect readers to be interested to read it?

Solution: Set aside a day and time to work on your blog. Make out a list of topics that you would wish to cover in your blog over coming weeks.

Mistake 2: Do not publish press releases in your blog

Press releases are formal, self-promotional write-ups and are not compatible with blogging. If your readers wish to read your press releases, they will read the press release separately. Keep your blog to develop a more personal connection with your readers.

Solution: Do not use your blog to publish press releases.

Mistake 3: Your blog does not allow comments or conversation

Blogs should be treated as a two way communication street. This is a great opportunity to connect with readers who could be prospective customers. Enable comments on your blog and respond to comments and queries. This way you can gradually build a community of customers who are connected to your product or service.

Solution: Enable comments and respond to your readers.

Mistake 4: Use of complex language

The best bloggers never confuse (and finally bore) their readers with complex jargon. You might want to keep in mind that your blog should be able to explain complex concepts in simple language.

Solution: It’s alright to add colour and personality to your blogs but ensure that you give useful information.

Mistake 5: Your blogs have to be lengthy to add value

This is a total myth. Your blog posts should be interesting and informative to your reader. It’s not necessary to keep a wary eye to make sure that you are making up the ‘required’ word count.

Solution: Focus on quality rather than quantity of words in your blog.

In order to blog the right way to make money, it’s important to avoid common blogging mistakes. What other tips would you add to the list? Share them with us in the comments below!