In today’s world, every business needs an online presence. A website is one thing. Building your business’s email list is another. And keeping the list growing is another thing entirely.
It does not matter how interesting your business’s content is, the truth is that if your emails are bland and boring, they will soon gain a reputation and will be hitting the trash can before they are even opened. Dwindling subscribers is not conducive to creating a successful email list. So you need to keep your existing subscribers and attract new ones? And to do this, you need something eye catching, informative and interesting.
How can you make your emails more interesting? Well, where shall we begin? Email marketing does not need to be something that takes too much time to get right. Better still, it need not cost you a penny either.
Tyler Sutton, Email Specialist with Professional Services team at myEmma.com, shares some top tips that will transform your emails for free.
Top 7 free tools for email designs
5. Hemingway App
6. Da Button Factory
Too often, call-to-action (CTA) buttons on your emails are predesigned or existing images. While this may seem adequate, it can also lead to lower click-through rates depending on factors including size, color, design, and whitespace.