With finances at the front of our minds, how much is smoking costing those in the UK? Nicotinell, which provides a selection of products to help people on their journey to how to stop smoking, has carried out the following research to find out…
Background data for the research
With knowledge from the Office for National Statistics, in 2016 the average cigarette consumption for men is 12 per day as the Adult Smoking Habits in the UK: 2016 report. This figure sat at 11 cigarettes a day for women. Over a year, these figures work out at 4,380 cigarettes for men and 4,015 cigarettes for women.
To find out more, we look at some of the biggest cigarette brands in the UK in 2016 by sales value according to Statista: These brands are as follows:
- Sterling — £1.51 billion
- Mayfair — £1.05 billion
- Lambert & Butler — £788 million
- Marlboro — £782 million
- Richmond — £724 million
- John Player Special — £677 million
- Carlton — £541 million
- Silk Cut — £504 million
- Windsor — £462 million*
*Although not listed above, Players were sixth in the leading cigarette brand but were not included as not enough data was available on mysupermarket.co.uk.
Below, we have worked out the mean value of the price charged for the UK’s biggest supermarket chains for the most popular 20-pack box of cigarettes from each cigarette brand. The supermarkets selected were those with the highest market share according to Kantar Worldpanel, which are as follows:
- Tesco — 27.8%
- Sainsbury’s — 15.8%
- Asda — 15.3%
- Morrisons — 10.4%
Looking at 20-pack box of cigarettes of each brand and their mean value, using mysupermarket.co.uk as a reference as of November 1st 2017:
- Sterling Dual King Size — £8.24
- Mayfair White King Size — £8.89
- Lambert & Butler Original Silver King Size — £8.89
- Marlboro Gold King Size — £10.36
- Richmond Bright Blue Superkings — £8.89
- John Player Special Bright Blue Superkings — £7.35
- Carlton Superkings Red — £7.35
- Silk Cut King Size Silver — £10.66
- Windsor Blue JPS Superking Green — £7.89
After collecting the above data, we see how much each gender spend on smoking in the UK:
|Cigarette product||Avg. expenditure by men per year**||Avg. expenditure by women per year**|
|Sterling Dual King Size||£1,804.56||£1,656.24|
|Mayfair White King Size||£1,946.91||£1,786.89|
|Lambert & Butler Original Silver King Size||£1,946.91||£1,786.89|
|Marlboro Gold King Size||£2,268.84||£2,082.36|
|Richmond Bright Blue Superkings||£1,946.91||£1,786.89|
|John Player Special Bright Blue Superkings||£1,609.65||£1,477.35|
|Carlton Superkings Red||£1,609.65||£1,477.35|
|Silk Cut King Size Silver||£2,334.54||£2,142.66|
|Windsor Blue JPS Superking Green||£1,727.91||£1,585.89|
|Avg. expenditure across all products researched||£1,910.65||£1,753.61|
**The average expenditure has been worked out with the cost of a 20-pack of cigarettes, assuming that each person will need to buy a new packet even if their average yearly expenditure doesn’t calculate to a total of 20. For example, if a smoker has 42 cigarettes per year, they would need to purchase 3 x 20 packs of cigarettes.
Expenses into context:
If you price of smoking doesn’t look too high — take a look at what the items below cost in comparison:
- A 49-inch Sony Bravia KD49XE9005 LED HDR 4K Ultra HD Smart Android TV can be purchased new from John Lewis for £1,199.
- A PS4 Pro 1TB, an Xbox One X and a Nintendo Switch can be purchased new from GAME for a total of £1,069.97 for all three consoles.
- A summer holiday for a family of four costs an average of £1,212, according to research from Asda Money, with this figure including flights, accommodation, food, clothes, phone data, and activities.
- The average Brit spends £1,042 a year on clothes, according to the Great British Wardrobe Report commissioned by Ariel.
The average British household spends £753 on Christmas festivities, according to research carried out by Gocompare.com Money, with this figure including the costs to buy presents for friends and family, food and drink for the big day, partying and all of the festive decorations — including the Christmas tree.